A Step-by-Step Guide: How to Add a Mailchimp Popup to Your WordPress Website

add mailchimp popup to wordpress

Integrating a Mailchimp popup into your WordPress website can be a powerful way to capture visitor email addresses, grow your subscriber list, and engage with your audience effectively. Mailchimp, a popular email marketing platform, offers an intuitive popup feature that allows you to create eye-catching opt-in forms. In this article, we will provide you with a comprehensive step-by-step guide on how to add a Mailchimp popup to your WordPress website, empowering you to enhance your email marketing efforts and connect with your visitors.

Why Add a Mailchimp Popup to Your WordPress Website?

Adding a Mailchimp popup to your WordPress website offers several advantages:

  1. Increased Subscribers:
    Popups are attention-grabbing and highly effective at capturing visitor email addresses. By leveraging a Mailchimp popup, you can grow your subscriber list and expand your reach.
  2. Targeted Marketing:
    Mailchimp allows you to segment your subscribers based on their interests, preferences, or behaviors. With targeted marketing, you can deliver personalized content and offers, resulting in higher engagement and conversion rates.
  3. Automation and Campaigns:
    Mailchimp offers automation features that enable you to send automated emails, welcome series, and targeted campaigns to your subscribers. Integrating a Mailchimp popup into your website ensures a seamless experience for your audience.


Now, let’s dive into the step-by-step process of adding a Mailchimp popup to your WordPress website.

Step 1: Set Up a Mailchimp Account:

If you don’t already have a Mailchimp account, visit mailchimp.com and sign up for free. Once you’ve created an account, access your Mailchimp dashboard.

Step 2: Create a Signup Form:

In your Mailchimp dashboard, navigate to the “Audience” tab and select your desired audience. Click on “Signup forms” and choose the type of form you want to create, such as a popup form.

Step 3: Design Your Popup Form:

Customize the design and content of your popup form using Mailchimp’s user-friendly form builder. Adjust colors, fonts, fields, and add compelling copy to entice visitors to subscribe. Make sure to highlight the benefits of subscribing to your email list.

Step 4: Enable the Popup Form:

Once you’re satisfied with the design, enable the popup form within Mailchimp. Adjust settings like timing, display rules, and frequency to ensure the optimal user experience.

Step 5: Generate the Embedded Form Code:

After enabling the popup form, Mailchimp provides you with an embedded form code. Copy the code or keep the tab open for the next step.

Step 6: Install a WordPress Popup Plugin:

To easily add the Mailchimp popup to your WordPress website, install a WordPress popup plugin that supports embedding custom code. Popular options include “Popup Maker,” “OptinMonster,” or “Hustle.”

Step 7: Configure the Popup Plugin:

Configure the WordPress popup plugin of your choice by following the plugin’s instructions. Generally, you will create a new popup, set display rules, and customize the appearance. When prompted to enter content or code, paste the embedded form code generated by Mailchimp.

Step 8: Publish the Popup:

Once you’ve configured the popup settings, save the changes, and publish the popup. The plugin will handle the integration of the Mailchimp popup into your WordPress website.

Step 9: Test and Monitor the Popup:

Visit your WordPress website to test the Mailchimp popup. Ensure that it appears correctly, displays the desired content, and successfully captures email addresses. Regularly monitor your Mailchimp dashboard to track subscriber growth and engagement.


By following this comprehensive guide, you can seamlessly add a Mailchimp popup to your WordPress website, enhancing your email marketing efforts and expanding your subscriber base. The combination of Mailchimp’s intuitive form builder and a WordPress popup plugin allows you to create eye-catching and effective opt-in forms without the need for complex coding or development.

For more WordPress-related tips, tutorials, and best practices, visit our blog at wordpressdevblog.com. Stay up-to-date with the latest strategies to optimize your WordPress website and unlock its full potential.

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